The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Droga5's David Droga on creativity in the digital era
This week's guest on the Digiday Podcast is creative chairman of Droga5, David Droga. Droga, who leads the indie agency network that has grown to over 400 employees, is obsessed with figuring out how creativity can live in the digital space. The problem, he told Digiday, is that agencies get caught up in trying to be innovative because they feel they have to. "Just because an option exists doesn’t mean you have to do it," he said.