The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Breaking News' Cory Bergman: Publishers are still way behind in mobile
Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent — and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there’s a propensity for publishers to underestimate the effort mobile will take, preferring instead to treat it as just another distribution channel for existing content.