The “Focus on Customer Service” podcast features interviews of brands which are offering amazing customer service via social media. It is hosted by customer experience speaker and coach, Dan Gingiss. Lots of people are talking about content and marketing on social media, but this podcast will focus on the other side of social that many brands overlook – customer service. At first only the channel of last resort – when other service channels failed – social media is quickly becoming the channel of first resort for many customers, requiring companies to be as prepared on social as they are in the call center, on e-mail, or click-to-chat. The goals for this podcast are to: • Learn from other brands that we think are doing social care well • Share learnings with you • Increase the overall competency of the industry in the social care space And here’s the twist: YOU pick the guests. Brands must be nominated to appear on the show by one of their own customers, via our hashtag #FOCS, which stands for Focus on Customer Service.
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Episode 49 - The Customer Was Front and Center at Social Media Marketing World
Although “marketing” is its name, the annual Social Media Marketing World conference in San Diego had much to say about social customer care. In addition to the official Customer Service track consisting of six sessions, many marketing speakers spoke about the importance of customer experience and customer service. Episode 49 of the Focus on Customer Service podcast offers up a first-hand account of the customer taking center stage at #SMMW17, including highlights from a dozen speakers.