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Barry Schwartz, "The Paradox of Choice: Why More is Less – How the Culture of Abundance Robs Us of Satisfaction" (Harper Perennial, 2003)
Is there such a thing as too much choice? In The Paradox of Choice: Why More is Less – How the Culture of Abundance Robs Us of Satisfaction (Harper Perennial, 2005), author Barry Schwartz answers with a resounding yes. Though…