An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
https://www.targetinternet.com/digital-marketing-podcasts/
9 Digital Marketing Psychology Tips & Techniques
Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques and how they can apply to digital marketing.
Techniques covered include:
How to use Cognitive Biases
How to make use of Scarcity
How to use Social Proof
How to use Consistency
How to use Loss Aversion
How to use Confirmation Bias
How to use Anchoring
How to use the Decoy Effect
How to use Priming
Useful Links
Link to Cognitive Biases Article:
http://www.neurosciencemarketing.com/blog/articles/cognitive-biases-cro.htm#
Italian driving licence Case study:
https://www.angloinfo.com/how-to/italy/transport/driving/penalties-drink