The Digital Marketing Podcast

An advert free, fortnightly digital marketing podcast with listeners in over 120 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and Ecommerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

https://www.targetinternet.com

subscribe
share


 
 

      episode 171: Is Twitter Dead?


      We discuss all things Twitter. Under discussion: 280 character tweets, Twitter threads, Twitter assistant, Twitter Promote, Twitter Analytics, Twitter Audiences and demographic reports, Twitter videos beta reporting, The Twitter Tracking Pixel. Daniel also shares a tool which enables you to analyse the words from any Twitter account to give you a summary of the personality of the account.

      share





      21m
       

      episode 170: Digital Marketing Predictions for 2018


      Daniel and Ciaran discus their 2018 Digital Marketing Predictions, including Artificial Intelligence, AI, Voice Search, Virtual Reality, VR, Augmented Reality, AR, Oculus Go, Facebook Spaces. Which technologies do you think will be the most disruptive or influential in the coming 12 months?

      share





      24m
       

      episode 169: 2018 Productivity Tips For Digital Marketers


      Discover our top tips on producing better and more effective content that gets found, how to stay up to date, how to improve your keyword research and how to approach taming your email inbox throughout 2018. Daniel and Ciaran take a look at some productivity tips to help you get things kicked off effectively in the New year. We've looked at some of the key lessons we have learned this year and share some of what worked and what didn't to take a view on how to do things better next year.

      share





      19m
       

      episode 168: What Makes An Effective Video Advertising Campaign


      We take a look at Video Ads with a look at great work that works, not great work that works and ideas that seemed great that didn't work with video Ad examples from across the globe. Some of these advert examples we are sure you will be familiar with and some we hope are new to you. The object of the exercise was to boil what we can learn down into some vital ingredients that successful video advertising has. Listen in and find out what we concluded.

      share





      35m
       2017-12-12

      Social Selling


      Ciaran talks to Margharite Maspero, from SoAmpli, about effective social selling for B2B businesses. We explore how to use different social channels with the right marketing materials and Margherita shares some practical tips they use within their own B2B sales and marketing teams to build strong and effective connections with a whole variety businesses.

      share





      34m
       2017-12-01

      episode 166: Message Me - The Future of Customer Service in the Era of Social Messaging and Artificial Intelligence


      This week Ciaran talks with Joshua March, the founder and CEO of Conversocial. We discuss Joshua's soon to be released new book called "Message Me. The Future of Customer Service in the Era of Social Messaging and Artificial Intelligence" We discuss the role of bots and AI in providing customer service and discuss how these new and developing technologies will impact on the future.

      share





      35m
       2017-11-20

      episode 165: Understand Your Visitors Better


      Ciaran talks to Joe Cotellese an experienced digital marketer and founder of the social media tool Sharey. Ciaran explores Joe’s experience in learning more about customers and uncovers how Joe came to better understand quantitative and qualitative data working in the apparel industry while measuring up customers in their underwear. We also explore what Joe learned about marketing personas as a result of failing a Ninja aptitude test.

      share





      29m
       2017-11-11

      episode 164: Halloween Special: 5 Tenuously Spooky Digital Marketing Tools


      In this episode, recorded while Ciaran and Daniel were touring the Highlands of Scotland, Ciaran picked out some tenuously spookily named digital marketing tools we think you might enjoy. Nothing particularly scary happens in this episode, but Ciaran was keen to do a Halloween themed show, so we thought it best to let him get it out of his system.

      share





      20m
       2017-10-27

      episode 163: The GDPR Interview


      We speak to Michael Morrissey, an expert on GDPR, who shares with us some of the many changes this new legislation brings into force for all businesses both inside and outside the EU and provides some really practical advice on how to rise to the challenges this change creates.

      share





      51m
       2017-10-23

      CIM Summit Special 2017: Gimmicks Vs Reality


      Daniel talks us through the reality behind some of the latest technologies grabbing the headlines in marketing circles and at conferences. It's always worth taking a look at gimmicks vs reality in digital marketing so you can gain a deeper insight into what is happening in between the headline-grabbing stories that are circulating.

      share





      24m
       2017-10-16