The Digital Marketing Podcast

An advert free, fortnightly digital marketing podcast with listeners in over 120 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and Ecommerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

http://www.targetinternet.com

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      episode 163: The GDPR Interview


      With the new GDPR legislation coming into force on 25th May 2018, most organisations are facing a genuine change to how they conduct their business and manage their data. GDPR is a significant evolution of the current law and a step change that brings greater accountability, transparency and consumer control. To comply with this new legislation, all organisations need to fully understand the new rights for consumers and citizens. To help, we went looking for an expert on the subject who...


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      51m
       

      CIM Summit Special 2017: Gimmicks Vs Reality


      Daniel talks us through the reality behind some of the latest technologies grabbing the headlines in marketing circles and at conferences. It's always worth taking a look at gimmicks vs reality in digital marketing so you can gain a deeper insight into what is happening in between the headline-grabbing stories that are circulating. Artificial Intelligence and Machine learning Artificial Intelligence and Machine Learning are often confused as the same thing, but actually, they refer to...


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      24m
       

      episode 161: The Raven Tools Story


      This week we are bringing you an online story that as far as we know hasn't been told, and we think it's a good one. If you enjoyed last weeks episode on building faster websites [https://www.targetinternet.com/the-digital-marketing-podcast-episode-160-build-fast-websites/] this week's interviewee will be a familiar voice. When we caught up with Jon Henshaw, Raven Tools Co-founder, Ciaran couldn't help but ask Jon a whole heap of questions about Raven Tools and how it came into being....


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      41m
       

      episode 160: Build Faster Wesbites


      Ciaran interviews Jon Henshaw, SEO expert and co-founder of Raven Tools. In this episode, we discuss AMP and How to make your website faster without needing to make use of AMP.

      What Is AMP?

      AMP ( which stands for Accelerated Mobile pages) is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped-down code known as AMP HTML. The idea behind the project was to make it easy for publishers to create mobile-friendly content once and have ...


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      31m
       

      episode 159: Social Media Listening Tools and Strategy


      Daniel and Ciaran discuss where social listening fits into your Digital Marketing Strategy. Social Media listening can help you to understand your market and how existing and potential customers are talking about your brand and products. Set up correctly a good social listening programme can provide excellent insight into how you can help and respond to customers and be a more efficient organisation. Are you using it to best effect to monitor your results and customers reactions to your...


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      30m
       

      episode 158: Test Everything


      Inspired by a podcast listener, Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Muti variate testing. If you start from the position that “You know nothing” it puts you in a good position to gain insights by testing and validating different variations of what you are doing. This technique can be incredibly insightful and because it doesn’t work on assumptions that can be wrong can very often surprise you. We also ex...


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      23m
       2017-09-17

      episode 157: Is Your Ad Experience Good Enough For Your Customers?


      Daniel and Ciaran explore the importance of taking a good look at the experience your customers have of your brand or organisation when they experience your advertising online.  What is it like to be on the receiving end of your brand advertising campaign?

      In this episode, we explore some issues around online advertising tech and the user experience of Ads.

      Banner advertising, in particular, has had a bit of a reputation of being forced upon users.  Retargeting was supposed t...


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      23m
       2017-09-10

      episode 156: Futureproof - How to get your business ready for the next disruption


      After a long and successful international career at L’Oreal, Minter Dial returned to his entrepreneurial roots to create The Myndset, a boutique agency designed to help senior management teams to adapt to the new exigencies of the Internet-enabled marketplace.

      Minter’s newest book, co-written with Caleb Storkey, is Futureproof, How to get your business ready for the next disruption, published by Pearson, and will be coming out in September 2017. Futureproof paints a complete pic...


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      32m
       2017-09-03

      episode 155: Beginners Guide to Crowdfunding


      With crowdfunding successfully driving billions in revenue globally, crowdfunding continues to go from strength to strength as a viable source of funding and support for both business and personal endeavours.

      We talk to crowdfunding expert Heather Delaney, a crowdfunding PR communications expert from Dynamo PR in San Francisco who specialise in helping companies build and execute successful crowdfunding campaigns. Heather launched the world's first crowdfunding division of a PR...


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      30m
       2017-08-27

      episode 154: Top Tips for Managing SEO


      Get our top tips on managing SEO for your company. Whether you manage SEO via an agency or run your own in house programme, we have some top tips to help you with managing your search engine optimisation campaigns.

      Daniel walks us through the processes required for an SEO programme from the initial technical audit through to translating any audit into actionable steps by your website content and development teams. We also explore themes in your SEO content and how that helps to...


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      23m
       2017-08-20