An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
https://www.targetinternet.com/digital-marketing-podcasts/
episode 236: Using QR Codes for Marketing in 2020
We revisit one of Ciaran's favourite marketing formats, The QR code. With both IOS and Android devices now including default support for reading QR codes, they no longer have the requirement to download additional QR code scanners for your audience to...
episode 233: Digital Marketing Trends for 2020
Welcome to the start of 2020. Daniel and Ciaran are back to explore Daniel's predictions for digital marketing for the year ahead. Avoiding the fanciful future-gazing so often indulged in during January, we are focusing on trends we think will be of...
episode 231: Discover SparkToro - A New Search Engine for Audience Intelligence
Interview with Rand Fishkin and Casey Henry
episode 230: The State of Digital Skills and Education
Daniel talks us through what he feels is at the root of the current digital marketing skills gap in marketing. In a digital marketing world which is changing all the time dramatically, we explore some of the challenges faced by university education...
episode 229: BIMA Conference Highlights
Daniel introduces us to BIMA ( The British Interactive Media Association) who kindly invited us to attend their conference last month. BIMA drive innovation and excellence across the digital industry. While at the conference, Daniel collected a...
episode 228: Marketing Personalisation and Conversion Rate Optimisation
Is personalisation something you should pursue whatever the cost to your audience? Increasingly audiences are waking up to how their data might be being used or abused and are increasingly reluctant to share information with marketers. Are too many...
episode 227: Employee Advocacy At Scale with Hootsuite Amplify
Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite’s Amplify App to engage senior staff advocates to help spread the word on the University’s amazing research and campaign initiatives....