An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
https://www.targetinternet.com
episode 200: Effective Ad Campaign Targeting
Do you properly target your display ad campaigns or do you follow more of a carpet bombing strategy? As marketers, it's easy to get hooked on showing adverts repeatedly to get results and argue how effective this is with your results data. However,...
episode 195: Top Tips for Live Video Broadcasts
If you listened to our recent podcast interview with Michelle Carvill called 'Get Social', you may well recognise this weeks guest. When Michelle and Ciaran caught up to talk about her Book “Get Social, they also talked about all sorts of other...
episode 194: Awesome Competitor Benchmarking Tools
Daniel and Ciaran take an in-depth look at online tools to help you with any competitor benchmarking you might need to conduct. Some of them are paid for services but a lot of them are free and all of them are worth checking out.
episode 193: Get Social- Social Media Strategy and Tactics for Leaders
Social Media Strategy and Tactics for Leaders
episode 192: Effective Stakeholder Management
Increasingly as digital channels have more and more impact on the success of the overall business, marketers are being tasked with driving change within organisations as they seek to transform systems and processes so they are aligned with the...
episode 191: Benchmarking and improving your digital marketing skills
For a while now we have been doing the Digital marketing Skills Test which helps you to benchmark your marketing skills knowledge and provides you with content that will help you improve and master more subject areas. Recently we launched a...
episode 190: 2018 YouTube SEO Guide for Brand Marketers
Understanding Key Metrics and YouTube Video Tags
episode 189: The Joys of WordPress
Wordpress is one of the most popular content management systems with many businesses, both large and small, relying on it for managing their day to day website updates and online content. Daniel and Ciaran take a fresh look at WordPress warts and all....
episode 188: The Death of Content Marketing
For some time now marketers have noticed that content marketing is getting harder. Social sharing appears to be an activity in decline, and dark sharing is becoming more and more common. We discuss dark sharing and more shareable content and what it...
episode 187: Strategic Positioning And Brand Purpose
Daniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidance and examples of various brands who have set about achieving clarity on their positioning by putting a very clear...