The Digital Marketing Podcast

episode 154: Top Tips for Managing SEO

Get our top tips on managing SEO for your company. Whether you manage SEO via an agency or run your own in house programme, we have some top tips to help you with managing your search engine optimisation campaigns.

Daniel walks us through the processes required for an SEO programme from the initial technical audit through to translating any audit into actionable steps by your website content and development teams. We also explore themes in your SEO content and how that helps to...

episode 152: Top Collaboration Tools

Are you struggling to stay on top of your email inbox? Is everyone else in your company in the same boat? Maybe it's time you reviewed the collaborative communication tools you provide your teams.

Target Internet is a distributed company, so we all work in different parts of the country. As we don't all get to meet every day we have found online collaboration tools essential to effective team work. In this episode, we are sharing with you some of our favourite team ...

episode 152: The Science of Content Marketing

In a digital self-publishing world, it's become almost too easy to post out content in huge volumes. Blog posts, Video How To Guides, Social Media Status Updates, Live broadcasts, Webinars… They are all out there by the thousands. As a result, the level of noise in the content marketing space has become almost unbearable. So we think there are a few questions we should all be asking: - How good is our content and how effective is it at actually reaching your business goals? How much is o...

Guide To Working With Digital Agencies

Daniel and Ciaran talk us through the highs and lows of working with agencies to support you with your projects.  A great agency relationship can make an enormous difference to what you can achieve, but these relationships rarely happen by accident. Listen in to get our recommendations on how to find the right agency for you.  We also highlight some of the common digital agency contractual issues you will want to avoid.

We also share with you some of the challenges that agencies h...

How To Develop Your Digital Marketing skills

Daniel and Ciaran have an update on some changes happening at Target Internet which we hope you all our listeners will find of value.

 As you may or may not know, Target Internet produces a whole host of different learning and training materials of which this podcast is just one part. We also publish regular articles in our Resources section which if you haven't dipped in and read recently we highly recommend.

You can also sign up for our email updates which are every ...

9 Digital Marketing Psychology Tips & Techniques

Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques and how they can apply to digital marketing.

Techniques covered include:

How to use Cognitive Biases

How to make use of Scarcity

How to use Social Proof

9 Useful Tools And A GDPR Email Marketing Update

This week Daniel and Ciaran have some more tips and tools for you. We start with a brief overview of the new GDPR EU legislation due to take effect in May 2018 and how it affects email marketers. We also discuss nine tools all focused on helping you to improve your website, monitor website downtime as it happens, improve your drawing, measure data in exciting and animated formats from multiple sources, plus we have a quick round-up of our favourite screen capture and video screen capture...

Latest Digital Marketing Trends Update

Daniel and Ciaran are back this week with some of the latest Digital Trend updates. Under discussion are the new Snapchat location update and the geo-sharing privacy issues it highlights, as well as Snapchat streaks which is gamifying the use of the platform. Daniel also takes a look at the trend of stories migrating everywhere and making narrative journeys more interesting with stories now available in Instagram and Facebook. We also discuss some of the recent changes in Google Analytics ...

What is PR Smith’s SOSTAC® Plan and why should you be using it?

If you have ever studied marketing you will have come across PR Smith’s SOSTAC® Plan. But what is SOSTAC® and how can you use it to improve your results in a digital world?

Daniel walks us through this daddy of marketing planning systems with a specific focus on how it can be applied to define and improve your digital marketing campaign planning and processes.

Useful resources:

Download the Target Internet Content Marketing Calendar

https...

Digital Measurement And Why It's A Waste Of Time!

OK, we know, its a controversial title but in this episode Ciaran and Daniel discuss digital measurement through analytics and look into attribution modelling. How can you best identify the channels and marketing activity which are driving the success of your business, and which factors should you be taking into account when it comes to the all important allocation of time and resources for your digital marketing campaigns?

Useful Links:...