The Digital Marketing Podcast

Is personalisation something you should pursue whatever the cost to your audience? Increasingly audiences are waking up to how their data might be being used or abused and are increasingly reluctant to share information with marketers. Are too many...

  Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite’s Amplify App to engage senior staff advocates to help spread the word on the University’s amazing research and campaign initiatives....

AKA 2 P's, a D, and an MC

With many of you are gearing up around the start of a new academic year we thought we'd indulge in a little future-gazing. This week we talk with Futurist and Angel Investor Matt Ward from The Disruptors.fm podcast. With a background in building and...

In a follow up to our last episode on fake social metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing sparked our interest in effective Influencer marketing measurement....

"Fake it till you make it" is how the old saying goes, but have too many social influencers taken that old adage too much to heart in the race to look as popular and as influential as possible? In the wake of some interesting in-depth research into...

Discover how can you get the most out of the traffic you already have with effective CRO. To aid us with this task, we speak to Jeff White, a leading conversion rate optimisation specialist from Kula Partners in Canada who focus their work helping B2B...

For any marketer with a heart who wants to connect with their audience, empathy in business has always been important. We explore with Author Minter Dial how empathy is effectively used in the workplace and how important it is as the marketing world...

Daniel and Ciaran explore the slightly controversial subject of link building. Inspired by a post one of our LinkedIn group members wrote and shared we decided we should explore some the link building techniques we’ve come across and debate how...

Over the last few months, we've been taking a closer look at voice assistant devices. We aimed to overcome our initial scepticism and explore how these devices can impact on our lives and our marketing. Ciaran took up a challenge laid down by digital...