The Digital Marketing Podcast

Discover how can you get the most out of the traffic you already have with effective CRO. To aid us with this task, we speak to Jeff White, a leading conversion rate optimisation specialist from Kula Partners in Canada who focus their work helping B2B...

For any marketer with a heart who wants to connect with their audience, empathy in business has always been important. We explore with Author Minter Dial how empathy is effectively used in the workplace and how important it is as the marketing world...

Daniel and Ciaran explore the slightly controversial subject of link building. Inspired by a post one of our LinkedIn group members wrote and shared we decided we should explore some the link building techniques we’ve come across and debate how...

Over the last few months, we've been taking a closer look at voice assistant devices. We aimed to overcome our initial scepticism and explore how these devices can impact on our lives and our marketing. Ciaran took up a challenge laid down by digital...

This week we are celebrating our 9th Birthday. 9 years ago this week we launched The Digital Marketing Podcast. We take a look at a couple of news events in the news that week nine years ago and to celebrate with you all we invite you to try out a...

Daniel and Ciaran take a closer look at planning with an in-depth interview with Peter Morville, the father of information architecture and the author behind the book Planning for Everything: The Design Of Paths and Goals. Peter walks us through the...

In celebration of their book Podcast Marketing Strategy launching, Daniel and Ciaran explore some of the strategies that make podcasts such an effective content marketing vehicle for so many businesses. Listen in an discover what Podcasting could do...

Daniel makes a case for the importance of marketing personalization. A lot of this years trend reports have claimed personalization is a big focus for 2019. Daniel shares with us why he thinks this is more important than ever. So exactly how do we...

We take another look at Chat Marketing with Special Guest Larry Kim of Wordstream fame. Ciaran and Daniel introduce this episode and share their journey with Chatbots and explore some of the scepticism surrounding them. If you are cynical about...

Are you looking for techniques and methodologies to further improve the effectiveness of your content marketing campaigns? This week's podcast guest may well rock your world and open your eyes. ( In a good way) After a successful career in marketing,...