The Digital Marketing Podcast

What is SOSTAC and why should you be using it

If you have ever studied marketing you will have come across Paul R. Smith’s Acronym SOSTAC. But what is SOSTAC and how can you use it to improve your results in a digital world? Daniel walks us through this daddy of marketing planning systems with a specific focus on how it can be applied to define and improve your digital marketing campaign planning and processes. Useful resources Download the Target Internet Content Marketing Calendar...

Digital Measurement And Why It's A Waste Of Time!

OK, we know, its a controversial title but in this episode Ciaran and Daniel discuss digital measurement through analytics and look into attribution modelling. How can you best identify the channels and marketing activity which are driving the success of your business, and which factors should you be taking into account when it comes to the all important allocation of time and resources for your digital marketing campaigns?

Useful Links:...

A Guide to Digital Failure

Daniel and Ciaran are back celebrating the podcasts 7th birthday and over 1 million downloads with an audio guide to digital failure. Daniel talks us through how to avoid failure by ensuring all your efforts are joined up and resourced properly using 10 key measurement points you can all review and Ciaran shares a soggy anecdote about his first business meeting with Daniel. 

Find out how to grade your business’s digital capability

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Show What You Do Online- The Swydo Story

Over 5 years ago, a team of marketers at a boutique agency outside of Amsterdam came up with the idea for a digital marketing reporting tool that would save them a massive amount of time, and create customisable reports. Before long they were offering their tool to others looking to solve the same problems and a new start up was born. Ciaran talks with Swydo founder and CEO Jeroen Maljers about the soul-searching and research the company has undertaken to develop its reporting tool, and...

(-; ʇsᴉʍʇ ɐ ɥʇᴉʍ slooʇ ⅋ sdᴉʇ

Daniel is back with an exciting update for all our listeners who responded to our challenge for podcast reviews. Thank you all so much for your feedback. We have a little something for you. Daniel also walks us through a selection tips and tools he and Ciaran have been using over the last few months which we think you might find interesting, useful or just curiously entertaining. (Note: we used one of the tools to create the title for this podcast episode...Clever or annoying?- answers /...

Mind the (Digital Skills) Gap

Daniel talks about the digital skills gap which many senior marketeers and teams face with the rapid growth in digital marketing tools and technology. This episode introduces Target Internet’s digital marketing skills benchmark assessment. This free online tool gives you the opportunity to benchmark your digital skills in a variety of digital marketing mediums against industry standards and best practice according to your main job focus, level of seniority and industry...

Understanding Agile Working

With the launch of his new Book Building Digital Culture. Daniel walks us through the basics of Agile working methodology, a key working methodology for working in a fast changing environment. Learn how you could employ this development philosophy to enhance your digital projects and marketing practices.

You can see the book on Amazon here: https://www.amazon.co.uk/dp/B01N6JRJTJ/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

...And you can buy with a 25% discount using the code...

The Rise and Growth of Direct Traffic

Have you found the direct to website traffic reported in your Analytics has grown and grown in recent months? Daniel and Ciaran discuss the growing trend in direct traffic growth being reported within Analytics and the reasons behind it. Daniel shares some practical steps everyone can take to more accurately measure results. Also under discussion are click through rates and display campaigns.

Google Search Console. Re-discovered

Daniel and Ciaran take a fresh look at the service formerly known as Google Webmaster tools. Now rebadged up as Google Search Console, this free tool from Google is one to take a fresh look at if you haven't recently. We walk through some of the new reports and data tools which Search console offer, all of them designed to give you insights into how your website is performing in organic search, as well as some brilliantly useful website performance monitoring...

Digital Marketing News Update

Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November. Under discussion are:- Gmail’s responsive design updates, Linked in Content search, Automatic Insights for Google Analytics, Facebook workplace and an update on Twitter.