The Digital Marketing Podcast

Daniel and Ciaran are back with their top tips on better remote working using video conferencing and live streaming for meetings and presentations.   This episode is all about making your remote working self the best you can possibly be....

All too often, Marketers in a rush to drive results focus solely on techniques to drive more traffic to their websites, but what if we simply made more of the traffic we already have?  Daniel walks us through website user / usability testing and...

We revisit one of Ciaran's favourite marketing formats, The QR code. With both IOS and Android devices now including default support for reading QR codes, they no longer have the requirement to download additional QR code scanners for your audience to...

An interview with Cindy Krum

Welcome to the start of 2020. Daniel and Ciaran are back to explore Daniel's predictions for digital marketing for the year ahead. Avoiding the fanciful future-gazing so often indulged in during January, we are focusing on trends we think will be of...

An Interview with Rand Fishkin and Casey Henry

Interview with Rand Fishkin and Casey Henry

Daniel talks us through what he feels is at the root of the current digital marketing skills gap in marketing. In a digital marketing world which is changing all the time dramatically, we explore some of the challenges faced by university education...

  Daniel introduces us to BIMA ( The British Interactive Media Association) who kindly invited us to attend their conference last month. BIMA drive innovation and excellence across the digital industry. While at the conference, Daniel collected a...

Is personalisation something you should pursue whatever the cost to your audience? Increasingly audiences are waking up to how their data might be being used or abused and are increasingly reluctant to share information with marketers. Are too many...