Software Engineering Daily

Content websites are supported by advertising. Most of the advertisements around the internet are dynamic ad slots that change depending on the user who visits the site. Those dynamic ad slots are available to a variety of different bidders. For each ad slot, an auction occurs. The highest bidder gets to serve an ad for that slot.

Praneet Sharma is the co-founder of Method Media Intelligence, which he founded with Shailin Dhar, who has been on the show several times to discuss his investigations into the world of ad fraud. I wanted to have his partner Praneet on the show to get his perspective on ad fraud and how to clean up the advertising ecosystem.

One advance in dynamic advertising that we discussed is header bidding, and an open source library called PrebidJS.

When an ad-supported website gets delivered to your web browser, the HTML begins to load and the JavaScript on the page begins to execute. Some of that JavaScript is calling out to advertising networks looking for the highest bidder. Until the page receives a callback for what to put in the ad slots on the page, the page will not finish loading. Sites that do not manage their ad requests appropriately suffer performance issues.

Header bidding is a technique to wrap all of the requests to different advertising exchanges in a single serialized blob of code at the top of the page.

Developers love Docker Containers because they give applications portability and consistency all the way from your laptop into production. Amazon EC2 Container Service from Amazon Web Services makes it easy to run Docker apps in the cloud. With Amazon EC2 Container Service, deploying, operating and scaling your infrastructure happens automatically. Best of all, you only pay for the AWS compute and storage resources you use. With Amazon EC2 Container Service, you can focus on building apps, not managing your container infrastructure. Learn more at ecs.aws today.

Cloudflare runs 10% of the Internet, providing performance and security to millions of websites. Many of you probably already use Cloudflare on your sites. We’re not talking about using Cloudflare today though, we’re here to talk about building on top of it. If you’re a developer you can build apps which can be installed by the the millions of sites which rely on Cloudflare. You can even sell your apps; they can make you money every month. Visit cloudflare.com/sedaily to watch how you can build and deploy an app in less than 3 minutes.

Spring Framework gives developers an environment for building cloud native projects. On December 4th-7th, SpringOne Platform is coming to San Francisco. SpringOne Platform is a conference where developers congregate to explore the latest technologies in the Spring ecosystem and beyond. Speakers at SpringOne Platform include Eric Brewer (who created the CAP theorem), Vaughn Vernon (who writes extensively about Domain Driven Design), and many thought leaders in the Spring Ecosystem. SpringOne Platform is the premier conference for those who build, deploy, and run cloud-native software. Software Engineering Daily listeners can sign up with the discount code SEDaily100 and receive $100 off of a Spring One Platform conference pass. I will also be at SpringOne reporting on developments in the cloud native ecosystem. Join me December 4th-7th at the SpringOne Platform conference, and use discount code SEDaily100 for $100 off your conference pass.

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