If you're looking for *quick* and succinct tips on how to podcast, grow your audience, and monetize your show this is NOT the show for you. Will you get all that from this show? Absolutely! And a lot more, but not in way you expect. This show is a personality driven show hosted by powerhouses and podcasting industry experts Jessica Kupferman and Elsie Escobar (supported by their producer John.) They will give you insightful, wise, expert advice about all aspects about the podcasting industry, from advertising and sponsorships, to the latest and greatest microphones and workflows, to how the podcasting industry is failing and thriving. You will also get the reality of what it takes to podcast as working from home women and moms running their own businesses and supporting a vibrant community of women podcasters nearing 10k members. If you don't like chit chat, banter and feeling like you're hanging out with Elsie and Jess at their kitchen table (or eavesdropping on them) while they drop some brilliant wisdom about podcasting (and possibly 800 other subjects), go ahead and save yourself some time and move along now
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episode 166: Live From NAB 2017 Talking Advertising With Rob Walch
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Super Quick Re-cap!- A little intro from Elsie because Jess is not here!
- The E-League! Apply STAT if you’re interested
- Jess’s awesome free course all about growing your audience
- 5:55 The Jess and Rob conversation
- Rob and the lonely Libsyn booth
- NAB peeps are gear heads!
- What’s the headset that Jess is using? The Shure BRH440
- Jess’s Dad had a masters in video production
- Optimizing the experience from NAB in LV and NAB in NY
- A little bit of behind the scenes with Rob Walch - he’s been podcasting for 13 years!
- “Consistently good content, consistently large audience size is more important than a consistent release schedule” - Rob Walch
- The advertising conversation!
- Rob walks the line to advocate for both advertisers and podcasters
- How to make sure you keep your integrity when making ad deals
- How long do you have to be podcasting to start getting ads?
- 5k is the magic number - per episode per month
- What do Jess and Rob say to podcasters that aren’t ready for advertisers?
- There’s a quiz to find out if you’re ready for advertisers!
- “Your content is not your product, your audience is your product.”
- Don’t do a podcast because someone told you to make a podcast
- The weirdest shows they’ve ever come across
- Edit point! Editing is your friend!
- Jess and her Dad’s story about dumping his friend in the East River
- Elsie = .02% snark
- Who buys glitter cases for their iPhone? Jess does!
- Leave us feedback via Speakpipe!
- Shure BRH440M Dual-Sided Broadcast Headset
- The Feed: The Official Libsyn Podcast
- Today in iOS
- The Are Your Ready For Advertising Quiz
Our editor John from Audio Editing Solutions. He is so good you need to hire him STAT!
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