The With Interest podcast brings you unrivalled commentary and thought leadership for businesses, accounting and finance professionals. Each week, we share expert industry opinions, insights and resources across accounting, public practice, taxation, auditing, finance, strategy, leadership, economic and business-related issues. Subscribe today to stay up-to-date with the latest episodes. With Interest is presented by CPA Australia, one of the world’s largest accounting bodies, with core services that include education, training, technical support and advocacy. In 2018, CPA Australia won an Award of Excellence at the 24th Annual Communicator Awards in the category of 'Podcasts - General-Corporation/Business'. ---------------------------------------------------- CPA Australia publishes three podcasts: - With Interest - INTHEBLACK - Excel Tips To find out more about our podcasts, visit https://www.cpaaustralia.com.au/tools-and-resources/podcasts - or search for the shows in your podcast service. To contact the podcast team email us at podcasts@cpaaustralia.com.au.
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How to best serve your clients
Part three of a seven part podcast series with Jason Cunningham CPA about the seven key ingredients of business success which is based on Jason’s book Have Your Cake and Sell It Too. Our latest podcast explores the importance of customers and how you can best serve your clients. It’s looking at your business through the eyes of your customer and understanding that you can’t be all things to all people. Jason explains why you must put your customers first and the difference between marketing and selling. The bigger picture says get as many people through the door as possible - this episode will help you get the customer mix right.