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022: Jason Friedman on Selling a Company For 8-figures and Identity Crisis Around It
Jason Friedman started Creative Realities and sold it in 2008 for mid 8-figures. Over the years he has started 4 other businesses. Today, he mostly helps fast fast-growing, entrepreneurial companies gain an unfair advantage over their competition through the art and science of designing their “customer experience journey” - a step by step process for delighting customers in a way that turns them into raving fans for life. Jason has worked with Fortune 100' to solopreneurs in diverse industries, so I really believe you'll enjoy this conversation.
In this episode, we'll discuss:
- Going from Rock & Roll Rodio to starting a business in 1997
- What Jason's learned from his grandfather
- Stories from high-school and key lesson on dedication
- Importance of selling people what they want not what they need
- Understanding your customers better than they understand themselves
- Trade show strategies - how education can work better than direct selling sometimes
- How nobody wanted to hire me as a dotcom CEO after a successful exit
- Suffering and not knowing who you are after selling a company
- Who in all space and time would Jason spend one hour with?
- What Jason is doing that has the potential to change the world?
Resources Mentioned in This Episode:
- 3 Hacks to WOW your customers
- CXFormula
- Jason's Email
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