An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
https://www.targetinternet.com/digital-marketing-podcasts/
episode 173: Effective Snapchat Marketing Strategy
Miri Qylafi from Social Influencer Agency Fanbytes talks to Ciaran about Snapchat. We discuss where marketers and big brands often go wrong when marketing on Snapchat and Miri shares what Fanbytes have found works well for an effective campaign on this youth focussed social media platform.
Whether you are using the platform for your own campaigns or have always wanted to just understand the Snapchat platform a little bit better than you do, this interview will help you to get a better understanding of how Snapchat and its users work.
As discussed in the interview, Fanbytes have also put together a free ebook with examples of what works and what doesn't which is rather useful. Be sure to click on the video examples in this document. They are both entertaining and instructional and bring the concepts the document teaches to life.
You can download Snapchat Hacks Every Marketer Should Know here.