An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
https://www.targetinternet.com/digital-marketing-podcasts/
episode 174: Effective Email Marketing
How well integrated are your email programmes with the rest of your marketing communications? In this episode, Ciaran talks to Philip Storey from Enchant about email marketing and what marketers can do to further supercharge what is traditionally the most productive of the online communication channels.
Enchant is a specialist email marketing, CRM and marketing automation agency founded by Philip Storey in 2014. They specialise in helping marketers to access expert guidance and achieve maximum return on investment from CRM, email and marketing automation. We explore with Philip how email can be fully used at all the stages of the customer lifecycle. So many marketers focus on acquisition but miss opportunities post-conversion. Discover some of the lost opportunities post-conversion that your email programme may be lacking.
Philip also explores effective systems integration, the big barrier holding back a lot of marketers email programmes. Your email service provider is not a CRM system but how many brands still use their Email marketing service like a mini CRM? We also explore Philip’s top tips on how to leverage on valuable data most marketers have which they are not making full use of yet. Listen in and supercharge your best channel for even more success in 2018.