Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)
https://ueberbrands.com
B2B Beyond The Material – Interview with Mohawk Fine Papers’ Creative Director Christopher Harrold
Can the Ueber-Brand principles be applied to B2B brands to elevate them in the minds of professional buyers and make them 'priceless' - or at least less dependent on pricing? The short answer is "Absolutely, Yes!" But, we know, people are hungry for examples, so we talked with Christopher Harrold, Creative Director at Mohawk how this fine paper maker is not only surviving but thriving in an increasingly digital world. Continue reading →