The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Talking Points Memo’s Josh Marshall on making subscriptions half of revenue
Talking Points Memo founder Josh Marshall started the website as a personal blog in 2000. Today, TPM is a 25-person independent publisher that's moving from an ad-dependent model to over half of revenue coming from 26,000 subscribers. Marshall discusses advertising challenges for a small publisher, downsides of venture capital, not pivoting to video and more on the episode.