Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.
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Optimizing Kindle Categories, Email List Building And Facebook Marketing With Nick Stephenson
OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. Thanks and happy writing! – Joanna PennSometimes one little tip can help you tweak your book pages or your author business to become more successful. I've learned some cool things from Nick Stephenson recently and in today's show, we go through a whole load of things you might find useful. [But remember, the most important thing is still … write more great books!]
In the intro I mention my lessons learned on my 40th birthday, how excited I am about Oculus Rift and the rise of VR, Apple CarPlay and Google Auto for audiobooks and the power of Inbox Pause.
This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.
Kobo’s financial support pays for the hosting and transcription, and if you enjoy the show, you can now support my time on Patreon. Thank you for your support!
Nick Stephenson is a bestselling thriller author with the Leopold Blake series. He's also the author of Supercharge Your Kindle Sales and creator of the fantastic Your First 10,000 Readers free video series and course.
You can listen above or on iTunes or Stitcher, watch the interview on YouTube here or read the notes and links below.
* How Nick got into writing novels via a law degree, how he moved into marketing and online business and then decided to help authors apply marketing skills to the book business. We talk about longevity and writing until the day we die!
* Tips on sorting out your Kindle categories and keywords. We're aiming for advanced tips here! How to get into browse categories, using keyword phrases instead of keywords, look at books that are similar to yours to discover new sub-categories, the importance of the right categories for getting good reviews, using an Author Q&A in your book description to add value for the customer as well as add additional keyword juice. I also mention a Kboards thread on keyword stuffing that we mention but don't personally recommend.
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Email list building and management. How email marketing has been around internet marketing for many years,