Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.
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Marketing Vs Sales With Jim Kukral
OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. Thanks and happy writing! – Joanna PennWe spend so much time as authors being concerned with marketing or discoverability, but we also need to keep an eye on how that actually relates to sales. Today I talk about the difference between the two, and much more, with Jim Kukral.
In the intro, I mention David Gaughran's post about B&N NOOK and Author Solutions, as well as updating on my own creative work. (You guys keep me accountable!)
This podcast episode is sponsored by 99 Designs, where you can get all kinds of designs for your author business including book covers, merchandising, branding and business cards, illustrations and artwork and much more. You can get a Powerpack upgrade which gives your project more chance of getting noticed by going to: 99Designs.com/joanna
Jim Kukral is an author, professional speaker and consultant at the Author Marketing Institute. He's also the co-host of the Sell More Books Show with Bryan Cohen.
You can listen above or on iTunes or Stitcher, watch the interview on YouTube here or read the notes and links below.
* How Jim & Bryan designed the Sell More Books Show to fill a niche in a crowded market. A great marketing tactic!
Why marketing is not the same as sales – and how the two are related
* Marketing is everything you do to reach and persuade prospects. It's warming up a lead. Getting people interested in you. Sales is everything you do to close the sale. The tactics to get people to actually click the button. People buy from people they know, like and trust – which is part of what is driving your marketing.
* It's really important to consider the point in everything we do. Don't lose sight of the fact that your marketing should lead to the close of a sale.
* Free books are marketing, not sales. They attract people and introduce your work to them. They are like the free piece of cheese in the supermarket that they give away so that you end up buying a whole chunk. They also hook into the principle of reciprocity, as discussed in Robert Cialdini's book, Influence.
* You measure sales in volume sold and revenue.