Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.
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How To Use Audio And Podcasting Effectively To Promote Your Book With Viv Oyolu
OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. Thanks and happy writing! – Joanna PennOne of the best ways to stand out as an author is to have some aspect of multimedia in your platform.
With the growth of streaming audio through smart phones and soon to be implemented in cars, it's time to learn how to incorporate audio into your book marketing. Today I interview Viv Oyolu, The Audio Marketing Expert.
In the intro, I mention that I am currently away in the US, speaking in Charleston at Pubsense Summit and then heading down to Savannah. I recommend a book I am finding useful: Better than before: Mastering the habits of our everyday lives by Gretchen Rubin.
This podcast episode is sponsored by 99 Designs, where you can get all kinds of designs for your author business including book covers, merchandising, branding and business cards, illustrations and artwork and much more. You can get a Powerpack upgrade which gives your project more chance of getting noticed by going to: 99Designs.com/joanna
Viv Oyolu is a radio presenter, podcaster and an audio marketing expert. She works with authors, businesses and entrepreneurs to increase online visibility and engagement with audio. Viv is now the author of How to use podcasts to promote your book.
You can listen above or on iTunes or Stitcher, watch the interview on YouTube here or read the notes and links below.
* Viv has a marketing background but always wanted to be a radio presenter. Eventually she did make it on air with the Dream Corner show interviewing female entrepreneurs. When the radio station went offline, she decided to take matters into her own hands. She started interviewing guests around London and then online via Skype, starting her own podcasts and specializing in audio especially for book marketing.
* How audio will continue to grow as a medium with the launch of Apple CarPlay and Google Auto and how this will make podcasting more mainstream.
* Why audio enhances an author brand and helps you stand out. Humans connect through voice before words on the page. An audience will connect with you directly when they hear your voice or see your face. It's a very personal aspect to be in someone's ears...