Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.
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How Authors Can Use Content Marketing To Sell More Books With Pamela Wilson
Some say there's too much content out there, that it's too late to start creating a blog or a podcast … or a book. I say that we're only just getting started ???? In today's show, I discuss content marketing with Pamela Wilson.
There are many more voices in the world than the ones represented so far online and I'm looking forward to seeing how much more diversity we can explore in the years to come.
I'm also personally doubling down on content for 2017, even starting a new blog. More on that next week when I will share my 2016 round-up and also my 2017 goals. I hope you're having a wonderful holiday break and are getting ready to start afresh in the new year.
For now, a big THANK YOU to everyone for listening, and an extra thank you to all those supporting the show on Patreon. I look forward to bringing you more interviews and more of my own personal creative updates in 2017. If you’d like to support the podcast, you can get access to ask questions for the extra Q&A monthly audio for less than a coffee a month. Click here to support the show on Patreon.
Pamela Wilson is an award-winning graphic designer and the Executive Vice President of Educational Content for Rainmaker Digital. Since 1987, she has helped businesses of all sizes create brands that build their businesses. Her new book is called Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience.
You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below.
* What content marketing is
* How to use images to help book sales and some suggested tools
* Authenticity and how much of ourselves we should share (or not)
* How to stand out in a crowded marketplace
* Tips for writing effective headlines
* The importance of a call to action for both fiction and non-fiction authors
You can find Pamela at www.BigBrandSystem.com and on Twitter @pamelaiwilson.
Transcript of Interview with Pamela Wilson
Joanna: Hi everyone. I'm Joanna Penn from thecreativepenn.com, and today I'm here with Pamela Wilson. Hi, Pamela.
Pamela: Hello, Joanna. I'm so happy to be here.
Joanna: It's great to have you on the show. So just a little introduction.
Pamela is the Executive Vice President of educational content and products at Rainmaker Digital, which many listeners will know through copyblogger.com. She's also an award-winning graphic designer, marketing consultant, and founder of bigbrandsystem.com. And finally, she's the author of “Master Content Marketing: A Simple Strategy to Cure the Blank Page and Attract a Profitable Audience,” which is what we're talking about today.
And just an amazing array there, Pamela, of things that you do. Start by telling us a little bit and more about your background, how you got into marketing, because I know many authors sort of go, “Oh, well, you know, I personally don't have a degree in marketing. I don't…you know, we all learn this stuff.”