The Creative Penn Podcast For Writers

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

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What Authors Can Learn From the Music Business with Dave Kusek


Changes in the music industry have preceded the shift in publishing: physical to digital formats and now streaming and micro-payments; musicians choosing to go indie instead of joining big labels; and the need for multiple streams of income and building an audience online. Today, I explore these changes with David Kusek.
In the intro, I mention statistics about Amazon from Jane Friedman and a discussion on the dominance of Amazon imprints in the charts on the International Indie Author Facebook Group.
Draft2Digital shared a quote from Hugh Howey this week: “I think we are just moments away from entering an age where indie writers will have the same cachet as indie film-makers and indie musicians. Here’s a far-off prediction: I think we’ll see a point in our lifetimes where traditionally published material is made to appear self-published in order to give it street cred.” Interesting, given that the UK Guardian reported on big brand bookstore Waterstones launching tiny, independent-looking stores in small towns.
In my personal update, I'm back in the UK and writing a lot (happily!). I also share my thoughts on The Fourth Transformation: How Augmented Reality and Artifical Intelligence will change everything by Robert Scoble and Shel Israel.
This episode is sponsored by my audiobooks, How to Make a Living with Your Writing and The Successful Author Mindset, both available now on Audible, iTunes and Amazon as audiobooks, as well as ebook and print formats.
Dave Kusek is a serial entrepreneur, digital music pioneer, and best-selling author. His online music school, New Artist Model, has helped thousands of musicians around the world pursue musical careers. Create.biz is his latest venture, an online business school for creative professionals.
You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below.

* The current state of the music industry, given the digital changes



* How music streaming has affected musicians' income


* The intellectual property rights that musicians, like authors, must pay attention to


* On whether authors can quote song lyrics in books


* Why building an audience matters for musicians


* Creative ways that musicians are monetizing different areas of their work


* The future of the music industry

You can find Dave at Create.biz and at HackMusic.com or on Twitter at @davekusek.
Links from today's episode:


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 March 6, 2017  1h7m