Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.
https://www.thecreativepenn.com/blog/
Writing, Publishing And Marketing Non-Fiction. Facebook Live With Joanna Penn
This is the replay of the Facebook Live I did on Thurs 31 May 2018 for the launch of How to Write Non-Fiction: Turn your Knowledge into Words. I answer questions from a live audience about how to write, publish and market non-fiction. It’s very jolly – there may have been a G&T involved ????
You can listen, or watch the video here on YouTube, or read the notes below. There are timestamps if you want to jump to specific questions.
Want to write non-fiction and turn your knowledge into words?
Want a step-by-step guide through the mindset, business aspects, writing and editing, publishing and product creation, as well as marketing a non-fiction book?
Check out How to Write Non-Fiction: Turn your Knowledge into Words, out now in ebook, print, large print, workbook, and coming soon in audio format.
I also have a multi-media course, How to Write a Non-Fiction Book, which expands on the material. You can get US$50 off by using coupon code: LAUNCH, valid until 30 June 2018.
Timestamps:
[Because of the intro in the audio, please add 1 min 30 secs to the timestamps below.]
02:30 Organizing in advance – setting up pre-orders once the draft has gone to the proofreader – cover design here
06:30 How to get the personal touch into a book when it’s on a technical subject
10:39 On workbooks and healthy print sales
11:20 On using pen names to teach the algorithms about readers for different genres
12:27 Tools for organizing yourself including Google calendar and iPhone (and later I mention Things App)
14:25 On non-fiction ideas that warrant writing and imposter syndrome
17:00 Using story principles in non-fiction to keep readers turning the page
18:48 Walking the edge of fear to bring writing alive.
19:21 Should writers read others’ book on non-fiction subjects?
20:50 The principles of writing non-fiction
22:38 On the content in the How To Write Non-Fiction multi-media course
23:44 Choosing a subject to write about and what we reveal about ourselves
24:56 Can you use a pen name for non-fiction?
27:21 Writing about the things we want to instill in ourselves
28:26 Can you only publish if you’re an “expert”?
29:27 Writing memoir and using a theme and including personal transformation
31:25 Checking sales and taking a long-term view of your author business
33:41 How to write a book involving someone you know without having them recognize themselves.
36:02 How do you build a platform and develop authority in your niche?
39:15 Formatting for non-fiction in ebook, print and workbooks
40:26 Specifics about content for a workbook
41:13 Organizing your writing using tools like Scrivener
44:02 What is a suitable length for a non-fiction book?
47:57 Differences between formatting for fiction and non-fiction
50:08 How do you validate an idea for a book?
51:24 Pricing for non-fiction books and perception of value.
52:25 Co-writing a book with a family member
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