Google Cloud Platform Podcast

Emily Melhuish and Lester Litchfield share with your cohosts Francesc and Mark how Trade Me, the second most visited page in New Zealand, integratesGoogle Analytics and BigQuery to understand their traffic and provide statistics to their users.

Emily Melhuish is an Electrical Engineering student by day and a software developer by night. She works at Trade Me as a Full Stack developer in between studying at the University of Auckland where she learns how to blow circuits up. At Trade Me, her latest project was one surrounding Big Data and how to make the website data useful for their clients. They use Google Tag Manager withGoogle Analytics and BigQuery to provide business insights to our customers, these include real estate agents and car dealers. Her work was for car dealers.

Lester Litchfield is a data scientist and web analyst for Trade Me with a background in Marketing. He’s responsible for implementingGoogle Tag Manager andGoogle Analytics 360 across their sites and apps, and using that data to tell the story of how their users behave. He usesBigQuery most weeks to answer tough questions, and for AB testing. He’s also exploring Google Cloud Platform for text analysis, image analysis and machine learning applications.

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