The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Mindbodygreen’s Jason and Colleen Wachob on the business of wellness
Wellness is an exploding industry, with some estimates putting it at $3.7 trillion in annual spending. On this week's episode of the Digiday Podcast, Mindbodygreen cofounders Jason and Colleen Wachob want to put what they call an accidental media brand in the middle of the growing cultural shift to putting a premium on health, mindfulness and sustainable living.