The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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The Information’s Jessica Lessin on five years of subscription journalism
When Jessica Lessin founded The Information in 2013 with subscriptions as its only revenue stream, people called the idea absurd. But fast-forward five years, and the model appears to be working. Over 90 percent of The Information’s revenue is now from subscriptions. It just had its most successful Q2 yet, expanded its team to 23 reporters and has pushed its coverage beyond tech.