The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Hodinkee’s Ben Clymer: “Making the flip from 100 percent ads to a majority in commerce is difficult”
Hodinkee has built a media brand around those passionate about watches. It started as a Tumblr page by Ben Clymer, who was working on Wall Street at the time. Clymer turned Hodinkee into a leading source of content related to watches and the business model has evolved from entirely depending on ad dollars to making 65 percent of its revenue from e-commerce.