The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at


episode 193: Get Social- Social Media Strategy and Tactics for Leaders

Ciaran talks to Michelle Carvill acclaimed author and founder of digital marketing and social media agency Carvill Creative. We explore Michelle's research for her recently published book " Get Social- Social Media Strategy & Tactics for Leaders." Wherever your business is based, and whatever it does, you can guarantee that your customers and competitors, your employees and stakeholders, your promoters and detractors live and breathe social media. Michelle argues that if you want to be an influential leader, you need to make an impact in the same space as your audience. Get Social demonstrates how leaders can use social media to drive effective business results, which we explore with Michelle in this interview. We also explore what digital marketers can learn from the book about leaders and how to influence them with an understanding driven strategy to gain support and backing for your transformation projects.

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 2018-08-14  20m