Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com
https://spryker.com/en/commerce-talks/
episode 1: #1 How it all started and who are Willem & Alexander?
The Pros & Cons to Multi-Channel, Prisoner's Dilemma and a lot of Controversy!
The WimLex Show podcast starts with a retrospect on the Dutch e-commerce market back in 2008 - blended into the podcast's first controversial discussion.
While Willem believes that the classic brick-and-mortar retailers can still be successful following a multi-channel strategy based on successful transformation cases in the Dutch market, Alex clearly comes out as an opponent of multi-channel concepts, and the attempt to digitize old legacy structures.
Both agree on how different German e-commerce is in comparison to the Dutch one. Since Amazon hasn't entered the Dutch market, consequently, the "fear of Amazon" hasn't reached the county yet.
Meanwhile, the "prisoner's dilemma" has trapped German retailers. Deep market insights on what the Dutch market has coming during the next years, provide you with a few tricks off the hook.