The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Martha Stewart Living's Elizabeth Graves: 'The brand will always be relevant with any demographic'
Martha Stewart was an influencer before social media influencers existed. Elizabeth Graves, the editor in chief of Martha Stewart Living, says modernizing brand is work in progress but doesn’t need too much effort. In our latest podcast, Graves reveals how she retains the audience who has stuck with the brand over the years while onboarding the younger demographic, taking a brand beyond personality and more.