The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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The Guardian's David Pemsel: We can't be complacent
The Guardian has stuck to its “open” mantra by asking readers for donations instead of putting up a paywall. They have 800,000 paying members, putting The Guardian on the path to profitability. The Guardian CEO David Pemsel says while this model is working at the moment, they can’t get complacent and assume that this will be recurring reader revenue.