Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.
https://www.thecreativepenn.com/blog/
Book Marketing: How To Find and Fix Your Book Sales Problem With Dave Chesson
We all want to sell more books, and in this episode, Dave Chesson from Kindlepreneur gives some actionable tips on how to use keywords for better book marketing.
In the intro, I discuss how audiobooks are becoming the dominant format for reading in Sweden and why the subscription model is on the rise. [The New Publishing Standard.] Plus, why audiobooks will be boosted by Amazon's new Echo Input [The Verge], Echo Auto [The Verge], and the Audible app on the latest Apple watch. [The Digital Reader]
Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com.
Dave Chesson writes books under multiple pen names and is best known in the Indie author community for creating KDP Rocket and also for his useful blog and podcast at Kindlepreneur.com.
You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below.
Show Notes
* The deeply personal reason Dave created Kindlepreneur
* The differences between finding keywords for fiction and non-fiction
* Steps to take to find words your potential audience will be searching for on Amazon
* The four content areas of fiction to look at to find keywords
* The difference between broad and specific keywords. We discuss Keywords Gone Wild article on The Book Designer.
* How to breathe life back into a book that hasn’t been selling
* Dave’s thoughts on format (ebook, audiobook etc.) and keywords
* Using your 7 keywords to create a list of thousands for AMS ads. Plus, click here for Dave's FREE Amazon Ad Training Course
* Ideas for blog content that will draw in readers and other writers in your genre
You can find Dave Chesson at