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episode 42: Everything you wanted to know about positioning, but were afraid to ask.
There are some brand issues that never lose relevance, never go out of fashion, never get 'fixed'. Positioning is at the top of the heap. No matter how shiny your technology, or how brilliant your analytics, lack of proper positioning can still sewer your brand.
In the spirit of public service (and good natured fun) I went on the air with Mark Brennae at CFAX to talk about positioning, and how everyone - butcher, baker, candlestick maker - can build a better business with it.
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