The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Skift’s Rafat Ali: 'B2B has always been about diversifying revenue streams'
Skift CEO Rafat Ali is vocal about his beliefs about building sustainable media businesses -- and the advantages of focusing on more narrow niches than broad, general audiences. Skift is now six years old, with 60 people and revenue that’s set to cross $10 million this year, Ali said. As the company grows, Ali said he focuses more on the long term. He talks about the media trends he loves and especially the ones, he hates, going into the wellness space, why he’s making an acquisition and the recipe for success in media today.