Aggressive Negotiations: A Star Wars Podcast is the home of the Parsec Award winning show that ponders the deep meanings and intricate workings of the Saga. It's nothing but pure Star Wars goodness each week!
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Issue 076: Expectations
Expectations.
Every major franchise faces a two-headed monster: Marketing & Expectation, the Fode & Beed of the podrace to wooing and satisfying an audience. In this episode, Jedi Masters John & Matt explore how they see the marketing shaping up for Episode VIII: The Last Jedi, and whether past Star Wars marketing efforts tell us something about how it's going to play out.
Hosts
John Mills and Matthew Rushing
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