The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Bloomberg’s Justin Smith: We’re projecting 15-20 percent growth
Bloomberg is not immune to the pressures of old business models, but it does have a plan. It launched a subscription offering, struck a partnership with Twitter for TicToc by Bloomberg and created a new event platform to offset the decline in digital advertising. This year, revenue growth is in the double digits. In our latest podcast, Smith discussed how TicToc by Bloomberg achieved profitability in its first year, the misnomer around the industry-wide pivot to subscriptions and why there's still room to grow in events.