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episode 44: The fall of Sears (a brand story)
Today, Sears filed for Chapter 11.
It's the end of a powerful story in retail, innovation, and brand building.
It's also a story about the evolution of brands, and how brands lose their way.
To talk about the demise of Sears, creative destruction, and the brand heir to the Sears throne, I went on the air with CFAX's Mark Brennae. Enjoy the conversation!
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