Secret Sauce  - The Restaurant Marketing Podcast

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.

http://marketing4restaurants.com/secret-sauce/

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96 - Best Food Photography for your Restaurant


We celebrate new customers in France and Cyprus!

We discuss GoPros and their use in your Restaurant and the kind of video that you can create with a GoPro.

What are the types of images that you need to produce for your Restaurant Marketing?

There is a process that you can take to get the kind of images that will help you convert better from prospects to customers and customers to repeat customers.  What are the photos that you need?

Who is in your value chain and what part can they play in your marketing?  

What is your role in the Restaurant?  What role can you play in marketing?  Should there be photos of you in your Restaurant?  Sometimes it is important not to be in the marketing of your own Restaurant.  We talk about those situations.

Do you market your team?  Are they in your Restaurant photos?  Team photos can have a big impact on the restaurant and we discuss the benefits you can have in sharing images of your team.

Photos can really tell 1,000 words and in your marketing plan those 1,000 words can be really valuable, so getting photos of the right kinds of images is really important.

Why are photos of Restaurant important and what is the number 1 problem with most common Restaurant interior photos?  We talk about derisking transactions.  This is something that a photo can do really well and can be very important in improving your conversion rates.  People want to avoid conflict so they are often unlikely to bear any risk as to what the experience is that you are offering.  Photos can really help with that.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.


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 2018-10-31  31m