The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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BBC’s Jim Egan: Ad-supported news operation is sustainable but not future-proof
This year the buzz has been around subscriptions. At the most recent live podcast event for Digiday Plus members, BBC Global News CEO Jim Egan said that they're thinking about a reader revenue strategy but for now, bbc.com is an entirely ad-supported property. Egan explores the ins and outs of relying on an ad model, relationships with social media platforms, the advertiser reluctance to appear next to news content and more.