Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.
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How To Scale Your Author Business with Joseph Alexander
If you want to grow your revenue and scale your author business, you can't do it all yourself. In today's show, I talk to Joseph Alexander about letting go of control, working with a team, and the mindset issues around growth.
In the introduction, I talk about the changes over the last few months with Amazon, reported income drops, and what this might mean for authors: KDP Print, also-bought changes [David Gaughran], category changes, new country-specific reporting [The Digital Reader], international authors not being able to see ebooks, and international readers not being able to buy from .com store [David Gaughran].
Plus, Amazon's ambitious drive into digital advertising [The Economist] – does this mean Amazon is now a pay-to-play eco-system similar to the changes on Facebook a few years back?
Whatever happens, remember locus of control – you can only control your own responses to an ever-changing market. Upskill, take action, keep writing ???? Also, check out the replay of the webinar I did with Mark Dawson on Amazon Ads.
Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Use promo code: NANO for free title upload until 31 March, 2019.
Joseph Alexander is a musician and the author of over 40 books on playing the guitar. His latest book is Self-Published Millionaire: The Step-by-Step Guide to Writing, Publishing, and Marketing your First Book.
You can listen above or on iTunes or your favorite podcast app, or watch the video here, read the notes and links below. Here are the highlights and full transcript below.
Show Notes
* On the accidental, organic growth of Joseph’s publishing empire
* The advantages of print-on-demand publishing for certain types of books
* Working with and coaching new authors
* On letting go of control and working with others
* Working with translators and knowing if you’re getting a good translation
* On respecting other professionals in our author business
* Balancing work and life to avoid burnout
* The importance of having a support network of friends and those who understand you
You can find Joseph Alexander at