The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
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How to Get Reading Clubs to Choose Your Book
In this episode we are going to talk about book clubs and how to get them choose your book.
Intro
* Book clubs buy more than one book
* They have influence, they talk! And they post!
* They’re often repeat customers (if you thrill them)
Show Notes
Understand The Life of a Book Club Organizer
* Super Busy
* Big Reader
* GoodReads power user
* Frustrated that her book club members don’t always read the book and that people are hit and miss
* She doesn’t pick books she hasn’t already read and loved. (or had recommended by a trusted friend).
Different Kinds of Groups
* Formal Reading Groups
* Informal Reading Groups
* Bible Studies
* Classes/Workshops
* Meetup Groups (Mops, Austin Dog Owners, etc)
* Online book clubs/groups
How to Attract Book Clubs
* Write a good book that would be interesting to discuss.
* Add discussion questions to each chapter (or at the end of the book).
* Put an invite in the back of your book!
* Email your list about your resources and willingness to Skype in
* Watch social media and when your book is mentioned, comment about your willingness to participate
* Share stories of participating in past book clubs. Share photos! Tag the book club leader and others if you can.
* Prepare a one sheet to give to librarians.
* Search for book clubs on meetup.com.
* Have your launch team recommend your book in the clubs they are apart of.
* Have a page on your website where reading group resources.
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