Novel Marketing

This is the show for novelists who hate marketing, but still want to become bestselling authors. Our goal is to make book promotion fun and easy for writers who would really rather be writing.



      125 – Why Word of Mouth Isn’t Working for Your Book

      In this episode of the Novel Marketing podcast, we’re going to talk about what has been consistently cited as the number one way to sell books … Word of Mouth.  
      You’ve heard that, yes? Studies have shown that Word of Mouth sells more books than any other marketing method by far … but today we’re going to turn that idea on its head, well, at least on its side. Here’s how: We’re going to talk about why word of mouth is not helping your sales.
      First we’ll ...



      124 – How to be a Healthy Writer with Joanna Penn

      In this episode, we talk with bestselling author Joanna Penn about how to reduce your pain, improve your health, and build a writing career for the long term. If you need more energy to promote your book, you will not want to miss this podcast.
      Joanna is a New York Times and USA Today bestselling thriller author, as well as a non-fiction author who writes book for authors. She’s sold over  500,000 copies of her 23 books in 84 countries and 5 languages. She’s an indie author, speaker, an...



      123 – What the New Facebook Changes Mean for Authors

      The 2018 changes to Facebook are changing what works and what does not work for authors. Listen to this episode to learn how to make Facebook work for you.
      How Facebook’s News Feed Works:

      In the early days, everyone saw everything.
      If you have 500 friends that each post one thing and 100 brand pages that each share 5 things that is 750 pieces of content. Most people have more than 500 friends and they post more than once a day. The result is thousands of content p...



      122  How the 2018 Tax Changes Affect Authors

      The new Trump tax plan has some big changes for how much authors pay in taxes. This is arguably the biggest change to the tax code since the 1980s
      So, we brought in a CPA who has coached authors, celebrities, and small businesses for over thirty-five years. He is the guy that the other accountants turn to with their questions. He is honest, creative and smart – a unique combination. He also happens to be my dad, Tom Umstattd CPA  He has asked me several times not to call him an “e...



      121 Email Marketing for Humans with Bryan Cohen

      In this episode we are going to talk about Email Marketing for Humans. Email Marketing is the #1 tool for driving book sales. It is the tractor that pulls all the other marketing efforts behind it. We talk a lot about how important growing your email list.
      Today we will be talking with email marketing expert Bryan Cohen. Bryan is a two-time USA Today bestselling author and the co-host of the Sell More Books Show Podcast. He’s also written over 850 book descriptions for other...



      120 – How to Get to Know Your Readers

      In this episode, we are going to talk about how to find out more about your readers. This is a critical topic because the better you know your readers, the better you can connect with them through your writing and marketing. When do you really connect with authors? When you feel like the two of you are friends. If your readers are strangers to you, you will not be able to write to them and your marketing will fall.
      Why Get to Know Your Readers

      The better you know your...



      119 Working with Beta Readers, Crowdfunding, and More with Curt Iles

      In this episode, we’re not going to be talking theory, but real-world examples of an author using the principles we talk about on Novel Marketing. And you might have figured out that author is Curt Isles. Curt, so good to have you on the show.
      Curt and I met …
      Curt says about himself, that he’s a Southern writer who is passionate about sharing about the unique  pineywoods region of western Louisiana. It is a unique area, long called “No Man’s Land” as well as the “Outlaw Strip” a...



      118 – Book Marketing 101: Marketing Funnels

      Alright, let’s dive into Sales Funnels. This is one of the most important aspects of Marketing. Anytime we work with someone who is not getting the sales they want, this is where we start. The problem is usually somewhere in the funnel or a poor product-market fit.
      For this episode, we’re going to assume you have good product market fit. In other words, you’ve written a stellar book of staggering genius, and there’s an audience out there who would love to read it.



      117 – How to Plan a Successful New Year with Tracy Higley

      In this episode, we are going to talk about how to make your next year your best year. And joining us today is a special guest and good friend of ours, Tracy Higley. Tracy is a bestselling novelist, CEO of an extremely successful retail business, a part-time college professor, president of Impactivity, and mom of four.
      Yes, you’ve probably already guessed that Tracy has figured out how to clone herself. Seriously, Tracy obviously knows what it’s like to be super-busy and ha...



      116 Important Changes GoodReads Giveaways

      GoodReads giveaways, one of the most cost-effective book promotion tactics, are changing. Here’s everything you need to know about giving away books on GoodReads.

      * Jim is out sick today.
      * We don’t talk about a lot of news on this show.
      * Try to focus on evergreen topics
      * GoodReads is making a major change you need to know about.
      * Specifically, GoodReads is changing how giveaways work.

      I’m Thomas U...