The Feed The Official Libsyn Podcast

The show that takes it beyond how to podcast into keeping you podcasting with podcasting tips and information for the everyday podcaster + taking you inside Libsyn the largest podcast host and distribution network since 2004!

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episode 79: 079: Podcast Upfront, New IAB Advertising Stats and Podcast Branding 101


We LOVE feedback! Call 1-412-573-1934 email thefeed@libsyn.com or Speakpipe!

Our Audience SURVEY! Fill it out please: http://survey.libsyn.com/thefeed

Quick Episode Summary:
  • Intro :11
  • Promo 1: The Chip and Cern Show 2:15
  • Audio Rockin’ Libsyn Podcasts: Curve The Cube 3:34
  • Promo 2: The Book Guys 8:05
  • How we feature you! 8:30
  • Promo 3: Humans of Business 10:11
  • Rob & Elsie Conversation 10:55
    • Catching up on how Rob didn’t get the iPhone 7 right away
    • Apple Podcasting News, about the App Store and titles
    • Paul Colligan and no podcast support email address from Apple
    • Stitcher has made some changes on how they manage and deliver RSS feeds
    • LinkedIn now supports hashtags. We know you were totally waiting for that!
    • Audio feedback about troubleshooting to get the best audio ever and failing a la Spiritually Bizarre 22:40
    • Chris Christensen tells us about how he handles the transcripts for his show
    • Podcast transcription follow up and copy pasting from Google Docs follow up from Carey from Podcast Fast Track
    • There is a way that you can have your podcast downloaded even in countries that do not want explicit content! Audio feedback 33:29
    • What do you do about ads in your podcast and your podcast in YouTube? Audio feedback 37:47
    • Elsie loves Castro 2! And she tells us all about it
    • Are those download numbers from Product Hunt for real? We give you the scoop
    • Why your podcast’s survey is so important and why you shouldn’t promote it via social media
    • Are mobile download numbers going up and browser listens going up?
    • Peeps! Verify your YouTube account before you set up your destination!
    • We don’t really wanna exactly how obsessed you are about your stats
    • There was a WIRED article about what made podcast fiction a thing and it was wrong. We tell you what’s up
    • What’s with the random upticks to stats? Audio Feedback 1:06:27
    • And we get into the Podcast Upfront numbers
    • People! Stay away from Podcasts Connect! Leave it alone. Stop it!
    • iTunes search results revisited aka don’t use super generic words if you wanna be found
    • Rob defends his content vs marketing stance
    • Pinterest for podcasters!
    • Part 3 of Best Social Media Practices for Podcasters: A Lesson in Branding 1:26:23
    • Why Do You Hate Us Segment from The SeaHawkers Podcast! 1:37:46
    • Discussing the IAB new podcast advertising standards!
    • Mean and median numbers!
Featured Podcast Promos + Audio
  • The Chip and Cern Show
  • The Book Guys
  • Humans of Business
  • Curve the Cube
  • A from Spiritually Bizarre
  • Drew from The Sleep With Me Podcast
  • Carl from The Digital Convergence Podcast
  • Laurie from The All About Breastfeeding Podcast
  • The guys from the SeaHawkers Podcast

Podcasting Articles and Links mentioned by Rob and Elsie

  • Our SpeakPipe Feedback page! Leave us feedback :)
  • If you want Apple Podcast Support click here
  • Libsyn Live about Podcast Connect and getting Apple Support for your podcast
  • Castro 2
  • The Journey to Night Vale: The Foundations of SFF Podcast Fiction
  • Pinterest for Podcasters
  • What is a Brand Anyway
  • The Difference Between Marketing and Branding
  • Defining Your Brand: The First Step In Your Marketing Strategy
  • IAB-Edison Research Podcast Advertising Study
  • 65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast
  • Podcast Metrics Guidelines
  • Rob Walch on Podcast Motor
  • Rob Walch on Marketing Speak
Where is Libsyn Going? (In Real Life)
  • Podfest
  • Podfusion the workshop put on by She Podcasts!
  • DC Podfest
  • Training 2017 Conference
  • Proclaim 17
HELP US SPREAD THE WORD!

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If you dug this episode head on over to iTunes and kindly leave us a rating, a review and subscribe!

Ways to subscribe to The Feed: The Official Libsyn Podcast
  • Click here to subscribe via iTunes
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FEEDBACK + PROMOTION

You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard.

  • Download the FREE The Feed App for iOS and Android (you can send feedback straight from within the app)
  • Call 412 573 1934
  • Email thefeed@libsyn.com
  • Use our SpeakPipe Page!


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 September 11, 2016  1h52m