The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
http://www.digiday.com
Bonus: How The Atlantic built its events business
On this episode of the Digiday Podcast, as part of five-episode series where we invite guests to dive deep into the mechanics of making products that make money, we took an in-the-weeds look at what makes a successful events business. We talk to Margaret Low, president of Atlantic Live, the events arm at The Atlantic to see how publisher built its events business, which now stands at 100 events a year.