My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
http://www.ecommerceInfluence.com
028: Stop Copying Your Competitors - Candid Conversation
We've all done it at some point so no gets a free pass, but it's time for you, once and for all, to stop copying your competitors!
Jeff Bezos once said,"Don't focus on the competition, they'll never give you money."
We know that many listeners, including ourselves, have at one point copied some of our competitors website navigation, their design, copy, conversion tactics, and maybe even their business model.
In this conversation we're going to provide you with some of the most important reasons, and some very concrete examples, as to why you need to stop copying your competitors...and what you should be copying instead. Give it a listen to the end and you'll know what we mean.
Topics Discussed Throughout This Interveiw:- Why you need to stop copying your competitors - Even if it's "Nasty Gal" it might not be useful.
- Examples of copying gone wrong.
- The importance of data when copying.
- Should you redesign your website? (Check out the Chris Goward episode)
- When is it okay to copy.
- Two solutions to help you stop copying your competitors
- "Innovation makes the world a better place!"
- Chris Goward Episode
- Nasty Gal
- Clicktale v CrazyEgg copycat example
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Cheers,
Austin & Chad!
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