My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
http://www.ecommerceInfluence.com
017: Growing Your Ecommerce Company to $10 Million Plus - Avinash Kaushik, Google's Digital Marketing Evangelist & Market Motive Co-Founder
Avinash Kaushik is a best selling author of two books on web analytics; Google's digital evangelist; and co-founder of Market Motive, the leading curriculum publisher of online marketing training. He writes regularly on analytics, startups, and business building on his blog Occam's Razor.
The way people imagine possibilities in the world is very finite, his job is to work with some of the largest companies on the planet to help them imagine possibilities for commerce, influence, and relationships by leveraging the power of digital and by building new frameworks and ideas for engaging customers.
He has won multiple awards for analytics, including Most Influential Industry Contributor from the Web Analytics Association.
Avinash speaks at many conferences throughout year including Search Engine Strategies, at major universities like Stanford, and he speaks at huge corporations such as IBM, Toyota, Google, and more.
He puts a common sense framework around the often-frenetic world of web analytics and today he's going to help us understand that framework as it pertains to ecommerce.
Topics Discussed Throughout This Interview- The two things you need to focus when growing your ecommerce company to $10 million plus
- Optimizing your site for the entire journey; what that means and how to do it
- Getting started with the Digital Marketing and Measurement Model
- The difference between between a large and small business and when it comes to data analysis
- Giving your visitors the Fours Seasons Hotel experience at a fraction of the cost
- Plus a lot more!
Links and Resources Mentioned
- Occam's Razor (Avinash's Blog)
- Digital Marketing and Measurement Model Breakdown (Blog Post by Avinash)
- Digital Design and User Experience Best Practices: Happiness + Profits (Blog Post by Avinash)
- Best Web Metrics / KPIs for a Small, Medium or Large Business (Blog Post by Avinash)
- Market Motive (Avinash's Online Marketing Training Company)
- Web Analytics 2.0 (Avinash's Most Recent Book on Analytics)
- Web Analytics an Hour a Day (Avinash's First Book on Analytics)
- Sample Digital Marketing and Measurement Model with Analysis
- Even More at EcommerceInfluence.com
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