Asi Sharabi is co-founder of Wonderbly, a start-up that offers highly personalised children’s books. Wonderbly started life with a single title, “I Lost My Name”, but now boasts 15 titles. Asi describes Wonderbly as a “full-stack publisher” that handles every aspect of the process of creating books and serving customers through its zero inventory, direct-to-consumer model. Wonderbly’s infrastructure, he says, give it the potential to become a scalable platform for all manner of customised publishing products.