Tired of wondering where your next lead will come from? What if you had a reliable, and predictable, source of new potential customers coming into your sales funnel each month? This is Predictable Prospecting and here I'll show you how some of the best sales leaders in the industry are creating consistent, and measurable procedures to bring in fresh, qualified leads to their sales funnels each and every month.
http://predictableprospecting.libsyn.com/podcast
Episode 125: Using Data to Make Quality Connections - Matt Amundson
The way that we utilize data can make all of the difference when it comes to sales. It’s more important to make quality connections and have meaningful conversations with prospects than to contact a large quantity of prospects on a superficial level. Utilizing data in the right way can help you make those quality connections.
Today’s guest is Matt Amundson, the VP of marketing for EverString. Listen to today’s episode to learn more about what EverString does and what Matt has to say about how data can be used to help prospectors learn more about their prospects and make conversations more meaningful.
Episode Highlights:
- What EverString does
- How EverString’s processes work
- How companies that engage with EverString have their data together
- How EverString handles different parts of the pipeline
- Whether EverString improves forecasting
- Why a meeting may not turn into an opportunity
- Using technology as an aid rather than a replacement
Resources:
Matt Amundson
EverString
Email Matt at: matt@everstring.com