In this episode of the Paradox Podcast, Shams and Daniel discuss the benefits and downsides to using established IP's versus creating new IP. Also, a brief discussion of what Business Developers do at GDC. The Paradox Podcast is a podcast about the business of video games, brought to you by Paradox Interactive. Daniel Goldberg (Marketing & Communications) and Shams Jorjani (Business Development and Acquisitions) tries to shed a light on a part of the industry which is seldomly spoken o
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