The Science of Social Media

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

https://buffer.com/podcast

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episode 140: How to Turn Fans and Customers Into Brand Champions in 2019


A group of highly engaged fans can have a huge impact on your marketing efforts. Those fans are your brand champions and they're everywhere!

One of the most powerful sources of authentic influence and brand advocacy is your very own customer and fan base. 

Yet many brands simply aren’t utilizing this untapped resource. We hope to change that today by providing you with a specific brand advocacy strategy. 

As marketers and brands are starting to feel the effects of evolving social media algorithms, relationships are becoming the new Reach.

Read the Show Notes:

https://buffer.com/library/influencer-marketing

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

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 April 1, 2019  12m