Episode 108: Maybe It’s Too Subtle In Some Ways
Daniel and Manton discuss the iOS 7 tech talks, pessimism about DTS incidents, and choosing a powerful marketing tagline.
Download (MP3, 31 minutes, 15 MB)
- iOS 7 Tech Talks – Apple’s international, free mini-conferences about iOS7 technologies.
- Requesting Developer Technical Support – Advice from Apple about getting the most of DTS incidents.
- Multipeer Connectivity – Apple’s iOS 7-only technology for communicating with nearby devices.
- The Ultimate Driving Machine – Product marketing from BMW, a car company with a healthy ego.
- Bring Ideas to Life – Product marketing from FiftyThree, makers of the iOS app Paper.
- Perfect Weather – Self-marketing app title from Contrast.
- A/B Testing – A method for testing for optimal effectiveness from among multiple e.g. marketing slogans.
- Always Be Testing – Book about A/B testing that has rested upon Daniel’s bookshelf for years.
- Seth Godin – Purveyor of concise instructions and advice.
- A New Dawn – Tweet from @BobRudge suggesting a marketing slogan for Sunlit.
- CocoaConf Boston – The traveling conference comes to Daniel’s home town.
Sponsored by Code School’s Core iOS 7: The best way to get up to speed on iOS 7 development.