Data collection and analysis have transformed the way marketing departments work. Today, it’s essential that marketers have a data-driven mindset and an ability to interpret and translate data into actionable insights. This helps them spend their budgets more efficiently as in the past. However, we’ve still got a long way to go. Customer journeys in the digital age are complicated, and many companies still rely on last-click attribution. In this episode, the third in our BI series, our CMO Dorothee Seedorf discusses with Philipp Werner, Director of BI, how the two departments work together at Project A to overcome these challenges.
PAP#010 is the third part of our series on BI.
Moderation: Rainer Berak
Guests: Dorothee Seedorf, Philipp Werner
Language: English
RSS Feed: http://project-a.libsyn.com/rss
If you want to know more about Project A check out:
Blog: https://insights.project-a.com
Podcast: https://www.project-a.com/en/media/podcast
Newsletter: https://www.project-a.com/en/media/newsletter