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episode 53: What's in the coffee? The unlikely rise of McDonald's brand brew.
The other day, I was strolling through Costco, and saw McDonald's coffee pods on sale. I was amazed - not so long ago, I was working on the McDonald's account as a creative director and writer, and the coffee was our Achilles' Heel.
How did they do it? I mean, people were now not only ordering java at McCafes, they were buying the stuff to take home.
To answer this question (and gaze into the McDonald's crystal ball) I sat down for a chat with my friend - and former McDonald's marketer - Brad Gamble. Brad and I have known one another for 20 years...which made the conversation casual, and fun to listen to.
Enjoy!
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